Who are we
YAS is all about those essential things that
elevate a piece from simply nice to truly stunning.
The perfect detail
The breathtaking look
The considerate quality
The just-right feeling
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Things that make us worth a closer look.
When you meet YAS you,ll learn that we are:
Essential

Considerate in everything we do. Attentive to the smallest but all important details. Human - we truly care about relationships!
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Elegant 

Explorative and diversified in styles. But elegant throughout. 
Passionate about female grace and beauty. 
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And always worth a closer look

Obsessed with the next thing that makes everything worthwhile. 
Dedicated to good business (for our partners too). 

Always eager to collaborate.
Always
At any time, under any circumstances, dedicated
and focused in everything we do. All of it, always.
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worth
YAS deserves attention, time and appreciation.
It is also a hint to value-for-money.
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a closer look
Look closer and discover the qualities, details,
and aspects that elevate the brand and products
from merely attractive to truly stunning.
Our vision
Essential Elegance
YAS invites every woman to simply dress up, fit in, stand out
and always radiate with the grace she brings.
Elegant design
Premium qualities
Enduring styles
Surprisingly affordable
Our Collections
The quality of each item is unmistakable. 

You see and feel our dedication to detail in every piece
of fabric, print design, silhouette, and flawless stitching. 

There's nothing quite like the feeling of wearing a
well-crafted dress, shirt, or pair of pants that accentuates your
femininity and empowers you.
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We offer a wide range of feminine dresses,
comfy and detailed knitwear, butter-soft leather items,
contemporary tailoring, and beautiful tops for all occasions.
Price Points
Dresses
Skirts
Shirts & Blouses
Tailoring
Knits
Leather items
Outerwear
Pants
Occasion wear
€69.99
€49.99
€39.99
€79.99
€49.99
€139.99
€89.99
€59.99
€79.99
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-
-
-
-
-
-
-
-
€119.99
€79.99
€79.99
€109.99
€99.99
€249.99
€219.99
€79.99
€199.99
Our Promise
Outstanding looks
We provide a range of stunning choices for the fashionforward, conscious woman. Whether she seeks a sophisticated cut or a bold colour combination, our promise is to offer outstanding options for her to style and express herself.
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Well-crafted designs
We pay attention to every single detail in our designs. Every colour, shape, and detail is a conscious choice, carefully crafted and tailored to achieve perfection. The result is fashionable and elegant ways to celebrate female sensuality and sophistication.
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Uncompromising quality
We take pride in creating well-crafted collections. Small finesses are to be enjoyed up close and comfortably against your skin, and admired from a distance, emphasising the feminine shape. Every YAS-item is crafted in premium fabric and designed for comfort and a perfect fit.​
A bold palette
We have a bold approach to our designs and use prints and colours to tell stories. That is how we succeed in making every YAS collection feminine and perfectly unique.
Position
YAS is the remarkable combination of quality, beauty, and affordability.
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Quality 

We are attentive to the quality and detailing in our styles.
​

Affordability 

Our prices are fair. Sometimes even surprisingly low. 
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Beauty 

Our design is amazing, and we must never, ever neglect the power of beauty!
Certified Fibres
As a BESTSELLER brand, we operate in alignment with our parent company’s overarching strategic direction. BESTSELLER’s Fashion FWD sustainability strategy encompasses topics such as human rights, supply chain management, materials, innovation and investments, as well as policies and guidelines. To learn more about strategy and progress, please visit bestseller.com
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